We deliver Black Africans across the UK. Ethnic programming is more important to Black Africans than ANY OTHER ethnic group in the UK.
8 in 10 Black Africans watch ethnic programming like ROK. Two thirds of these are Nigerian.
We deliver a younger profile of viewers. 20% of Black Africans aged 18-35 specifically, state they watch ROK. (Source - Essence Mediacom 2024)
Our audience is engaged with our programming. It is created and curated specifically for the Nigerian and Ghanaian diaspora.
Audience has grown to almost 3m impressions a month since it launched on Freeview in October 2022. And the Black African population in the UK has also grown 52% since the last UK census and in 2021 reached over 1.5 million.
(Source – “Verified server data”)
For further information and rates for advertising on ROK in the UK, please contact Sam Parry at Diversity Media Sales – sam@diversitymediasales.com